Prom season is a big deal at JCPenney. This print campaign was designed to elevate prom to the red carpet. It was shot at two venues in downtown LA and in total, was an 8 page spread in the fashion magazines. JCPenney said it was their most successful prom ad spread ever.

The designers series of print showcased designers Chris Madden and Colin Cowie in separate ads. They were designed to have a similiar look that would identify them as JCPenney ads, but show a variety of looks from each designer.