How do you take the "Chalk" campaign into a magical arena for Safeway during the holidays?

By creating separate fantasies for each holiday. Having fun with the elements of Christmas, Thanksgiving and New Years in chalk to create whimsy and emotion.

Keeping Safeway's food items and people as real footage emphasized the items that Safeway wanted to highlight.

Online ads used the chalkboard to stand out among other holiday advertising.

In the world of produce, nothing is fresher than straight off the farm.

Safeway "Fresh" was created to bring that super fresh goodness and homegrown farm stand feel to the grocery store. Chalk elements were added to enhance the personalized touch of farm stand signage.

The end result was a campaign that emphasized how much the Safeway growers care about the produce they grow.

That feeling was continued through all of the online work and point-of-purchase displays to round out the message.

What are the odds?

I've worked on three Monopoly campaigns and the basic idea is that the odds are in your favor that you will win something.

The first campaign uses famous athletes to to show that the odds of them achieving some "fantastic" goal may not be as good as the odds of winning a prize at McDonald's.

Another, earlier campaign uses the customers literally walking the monopoly board, playing the game, and celebrating their prizes.

And, yet another spot that emphasizes the games pieces to build excitement about the game.

McDonald's partnered with Reading is Fundamental to offer a Happy Meal promotion with a free book. Four different books were available in English and Spanish, so TV and print had to be created for both markets. The pure joy of reading is the feeling we created in this spot.

The "We Live Where You Live" campaign shows the love we have for our automobiles and how they are such a huge part of our lives. State Farm is a company represented by Agents that live the same lives as we do, humanizing the Insurance Company.

Breakfast of Champions. Michael Jordan. Enough said.

"Active Yogurt Cultures" were the key words to the feeling of this campaign. Shot to be super active. High energy.

This is just to show that I have worked in just about every category.

From fashion and skin care to cleaning products, games and cereal.

Prom season is a big deal at JCPenney. This print campaign was designed to elevate prom to the red carpet. It was shot at two venues in downtown LA and in total, was an 8 page spread in the fashion magazines. JCPenney said it was their most successful prom ad spread ever.

The designers series of print showcased designers Chris Madden and Colin Cowie in separate ads. They were designed to have a similiar look that would identify them as JCPenney ads, but show a variety of looks from each designer.