What are the odds?

I've worked on three Monopoly campaigns and the basic idea is that the odds are in your favor that you will win something.

The first campaign uses famous athletes to to show that the odds of them achieving some "fantastic" goal may not be as good as the odds of winning a prize at McDonald's.

Another, earlier campaign uses the customers literally walking the monopoly board, playing the game, and celebrating their prizes.

And, yet another spot that emphasizes the games pieces to build excitement about the game.